With Medicare’s open enrollment nearly two weeks away, marketing tactics aiming to mislead potential insurers may be on the rise. Insurers should be on the lookout for scam pitches amongst websites and within TV commercials, and even false government forms disguised as mailers.
What’s Being Done To Help Medicare Consumers?
CMS (Centers for Medicare and Medicaid Services) is a government agency dedicated to implementing tactics to stop insurance agents selling plans based on false information. CMS have discovered ads or agents overstating the benefits that enrollees would get and the money they would save in the new plans. As a result, insurance agents are sent warning letters or small civil fines for violations.
CMS reported a 167% increase in complaints around misleading Medicare Advantage ads from the 2020 to 2021 enrollment period.
Individual states are doing their part by tracking an increase in marketing and requiring insurance agents and brokers record enrollment calls with clients. However, efforts don’t just stop there.
Ways to avoid deceptive Medicare Advantage Plans:
- Be cautious of calling a TV helpline. The Federal Medicare program does not advertise Medicare Advantage plans or benefits on television.
- Insurers have the option to contact 1-800-medicare for help if they are enrolled in a new plan that doesn’t work well for them.
- When in doubt, don’t provide your information on unfamiliar websites or unfamiliar people. Be careful what you click.
Have questions about Medicare and need a trusted source?
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